Digital Talent Overview 2026

Digital Talent Overview 2026

Explore the eighth edition of the digital talent report by Mobile World Capital Barcelona and discover how talent is evolving across Barcelona’s and Europe’s tech ecosystems.

Barcelona is home to 135,890 digital professionals

The Digital Talent Overview 2026 shows that Barcelona’s digital talent continues growing, the city incorporated 6,282 digital professionals in 2025, a 4.85% increase from the previous year. Barcelona’s digital talent base now stands at 135,890 people, representing 6.50% of all professionals. Since 2018, the number of digital professionals has doubled, and labour market trends point to sustained growth.

Digital professionals in Barcelona

27.15% of job offers published are looking for digital talent

Evolution of demand in Barcelona.

Demand for digital talent in Barcelona remains high. In 2025, 36,460 digital job offers were published, 4.15% more than the previous year and almost twice as many as in 2018. Looking at the year-on-year change in job offers published since 2023, demand is growing for mid-level and senior professionals. In a context shaped by AI and increasingly sophisticated digital tools, the market is not reducing its need for talent; it is looking for experience.

Women account for 33.42% of tech professionals

The presence of women among Barcelona’s ICT professionals continues to grow, reaching 33.42% in 2025. However, parity is still some way off, and the gap persists in key technical fields. Cybersecurity remains the area with the lowest female representation, with women making up just 19.16% of professionals. By contrast, digital marketing, sustainable computing and UX/UI show gender-balanced figures.

Evolution of the percentage of female talent in Barcelona.

Salaries for digital roles have grown by more than 50% since 2018

Evolution of the average salary in digital professions in Barcelona.

The average salary for digital professions in Barcelona reached €51,000 in 2025, up 4.94% compared with 2024. Since 2018, cumulative growth has exceeded 50%, reflecting the rising value of digital talent in the local labour market. The highest-paid specialisations are cybersecurity (€64,100), artificial intelligence (€59,500), cloud (€59,000) and New Space (€57,900), all linked to areas of high demand and advanced specialisation.

7 in 10 professionals use AI tools in software development on a daily basis

A new feature in this edition of the Digital Talent Overview 2026 is a survey of the city’s software developers and digital profiles and their level of adoption of AI-assisted programming. One of the barometer’s main findings is that artificial intelligence is a daily resource for technical teams. 72.58% of respondents use AI tools every day, while only 0.54% say they never use them.

Frequency of use of AI tools applied to programming.

AI delivers the most value when it supports developers, not when it replaces professional oversight

Use and effectiveness of AI tools across different programming tasks.

Survey respondents see AI tools as most effective in tasks where they build upon their own capabilities: explaining or understanding existing code, writing documentation and assisting in the development of new code. By contrast, uses involving greater autonomy or delegation, such as vibe coding, automatic test generation or translating code between languages, are met with more caution.

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Discover the full report

The Digital Talent Overview 2026 analyses the main trends shaping digital talent in Barcelona. As a new feature in this eighth edition, the report presents the results of an original survey of the city’s digital professionals on the adoption of AI-assisted programming.